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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Acquire knowledge of products in a specified area
   • Identify information sources about products in a specified area and evaluate them for reliability and validity
   • Identify product purpose/s and use/s
   • Identify key features of the product/s
   • Identify product strengths and weaknesses
   • Articulate guarantees and warranties and identify service support details
2. Convert product knowledge into benefits
   • Identify features of the product which have potential buyer appeal
   • Present features of the product which have buyer appeal as benefits to the buyer
   • Present product benefits within the context of organisational requirements and legislation
3. Evaluate competitors’ products
   • Use a range of information sources to identify competitors’ products
   • Compare features, benefits, strengths and weaknesses of competitors’ products with own products
   • Establish relative standing of the organisation’s product with the competitors’ product/s and communicate differences to the buyer
4. Evaluate competitors’ products
   • Use a range of information sources to identify competitors’ products
   • Compare features, benefits, strengths and weaknesses of competitors’ products with own products
   • Establish relative standing of the organisation’s product with the competitors’ product/s and communicate differences to the buyer